Amul has ascended to the pinnacle of the global food industry, earning the title of the world’s strongest food brand in the 2024 Global Food & Drinks Report by Brand Finance. Achieving a remarkable Brand Strength Index (BSI) score of 91 out of 100, the iconic Indian dairy brand secured an elite AAA+ rating.
This latest accolade also reflects an impressive 11% surge in brand value from the previous year, propelling Amul’s valuation to $3.3 billion. Key factors driving this success include heightened familiarity, stronger consumer consideration, and increased recommendation metrics.
Amul extends its reach to over 50 countries globally, showcasing its extensive international presence. The brand operates under a vast network of 18,000 milk cooperative committees, supported by 36,000 farmers. Every day, this formidable system processes more than 35 million liters of milk, underscoring the scale and efficiency that have propelled Amul to global prominence.
Dominating India’s dairy sector, Amul controls nearly 75% of the milk market, 85% of the butter market, and 66% of the cheese market, reinforcing its unrivaled position. Sharing the AAA+ brand strength rating with Amul is Hershey’s, which witnessed a slight 0.5% dip in brand value, now standing at $3.9 billion. This shift has pushed Hershey’s from the top spot it held last year.
Ajimon Francis, Managing Director at Brand Finance India, elaborated on the rigorous assessment of brand strength, which spans over 35 parameters. These include advertising impact, product diversity, consumer perceptions of quality, social media influence, and web traffic.
Savio D’Souza, Valuation Director at Brand Finance, remarked on the rapid transformation within the food and beverage industry, driven by evolving consumer preferences. He emphasized that while some brands face declining value, this period also offers unique opportunities for those that innovate and maintain strong brand purpose alongside exceptional consumer experiences.
On a broader scale, Nestlé continues to dominate as the most valuable food brand globally, boasting a valuation of $20.8 billion. Lay’s has climbed to the second spot with a valuation of $12 billion. Within the non-alcoholic beverage sector, Coca-Cola remains unchallenged at the top, with Pepsi holding firm in second place.
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