The Australian fashion industry, grappling with social, environmental, and economic challenges, is looking to transform itself through the National Clothing Product Stewardship Scheme. Launched by the Australian Fashion Council, academics, and sustainability organizations, this initiative aims to achieve circularity within the industry by 2030, with initiatives commencing in July 2024.
The scheme will concentrate on four key aspects: design for circularity, circular business models, closing the material loop, and citizen behavior change. Federal Environment Minister Tanya Plibersek emphasized that to build a circular economy, the industry must take responsibility alongside government efforts.
Participating brands in the scheme will receive rebates if their designs are easily recycled, and they may be discouraged from using non-recyclable materials. This initiative goes beyond just recycling, rewarding designers for creating better, more sustainable products.
Several Australian designers have already adopted circular business models, such as Kit Willow’s Future From Waste Lab and KITXCHANGE, which focus on repurposing textile waste and restoring garments for resale. Elk co-founder Marnie Goding has also made strides in sustainable design by using recycled materials and introducing a repairs program.
Leila Naja Hibri, CEO of the Australian Fashion Council, recognizes the crucial role of retailers in the scheme’s success, and highlights the need for support from major industry players. As the Australian fashion industry faces a breaking point, these sustainable initiatives could pave the way for a brighter, more eco-friendly future.
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