Dubai: Chery’s 2023 Global Dealer Conference, held on April 22, revealed the company’s ambitious ‘New Track, New Journey‘ initiative, focusing on four major transformation measures: technology, products, consumer demand, and ecosystem. These measures aim to propel Chery into new markets and bolster their reputation as a leading Chinese automotive brand.
China’s ‘Made in China 2025‘ strategy has spurred increased attention on industry and manufacturing, with the nation dominating as the world’s largest manufacturing country for 12 consecutive years. Chery has contributed significantly to this success, selling 11.2 million units globally and becoming the first exporter of Chinese passenger vehicles for 20 consecutive years.
With a presence in over 80 countries and regions, Chery boasts five R&D centers worldwide and employs over 7,000 technical talents from renowned automotive enterprises. The company also prioritizes service quality, establishing 1,500 service outlets overseas and actively engaging with users to create a sense of belonging.
Chery’s ‘New Track, New Journey‘ initiative focuses on the transformation of traditional fuel vehicles to new energy vehicles, with a spotlight on their third-generation PHEV hybrid technology. Additionally, the company plans to invest in intelligent research and development to create sophisticated intelligent cabins, transitioning their products from traditional vehicles to intelligent mobile terminals. Chery also aims to provide a comprehensive ecosystem of products, technologies, and services to meet evolving consumer needs.
In collaboration with the Government, Chery launched a green development initiative at the conference, emphasizing their commitment to sustainable development. The company also recognizes outstanding dealers with awards and experience-sharing sessions, promoting global success and confidence in the brand’s future.
Chery’s global strategy is designed to strengthen cohesion among global dealers and accelerate the brand’s globalization efforts. Through the ‘New Track, New Journey‘ initiative, Chery is poised to achieve their corporate aspirations as a world-class automotive brand.
NEW LAUNCH: SpaceX’s Starship crucial for reaching Mars, says Elon Musk
