Chongqing’s agricultural products are gaining significant global attention, with citrus fruits, chrysanthemums, and pickled mustard tubers making remarkable strides in international markets. Buyers from Southeast Asia have been particularly drawn to the region’s offerings, boosting exports and supporting rural revitalisation efforts.
In Xiushan County’s Shidi Town, citrus fruits have become a symbol of international success. In 2023, Shidi made its first major export of 100 standard containers of citrus to ASEAN countries. These shipments, certified as independent brand origin products, marked a historic milestone. By 2024, export transactions for Shidi citrus surged to 12 million yuan (approximately $1.64 million), with exports expected to reach 200 standard containers by year-end. The town is now setting its sights on 400 containers for 2025, aiming to exceed 30 million yuan in export value.
“We have established a citrus export centre, creating broader trade opportunities. Shidi oranges are now a global product, and we are confident this will attract more international buyers,” said Chi Feng, Party Secretary of Shidi Town.
The success is part of Xiushan County’s broader strategy to capitalise on the New International Land-Sea Trade Corridor. The county has strengthened its logistics infrastructure and market channels, driving a fourfold increase in imports and exports from 70 million yuan in 2022 to 350 million yuan by late 2024.
Chrysanthemums, another agricultural highlight, are flourishing in global markets, particularly in Singapore. Sourced from counties like Yunyang and Dianjiang, Chongqing chrysanthemums are transformed into flower teas that have become a staple in Singapore’s supermarkets, residential areas, and restaurants. Teng Lin, the Singapore general agent for Chongqing chrysanthemums, noted the increasing popularity among repeat customers.
The cultivation of chrysanthemums has also improved local livelihoods. “I’ve been working here for five or six years and earn about 30,000 to 40,000 yuan annually,” said Zhou Guiping, a local worker. Currently, Chongqing’s chrysanthemum planting area spans over 33 square kilometres, with products certified as organic in the EU, US, and Japan.
“Chongqing’s chrysanthemums are gaining strong recognition internationally, thanks to their quality and brand effect,” said Yang Xuemei, head of Yunyang Yunshan Agricultural Development.
Additionally, Chongqing’s Fuling pickled mustard tuber has reached dining tables in over 80 countries and regions, showcasing the region’s culinary heritage.
From January to October 2024, Chongqing’s agricultural exports reached 1.29 billion yuan, reflecting a 38.6 percent year-on-year increase. Citrus exports alone accounted for 130 million yuan, a 113 percent surge from the previous year.
Chongqing’s focus on high-quality produce and global outreach continues to elevate its agricultural exports, bringing prosperity to rural communities and strengthening its position in international markets.
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