Global buyers, including representatives from Qatar, Kuwait, the Philippines, Taiwan, UAE, Canada, USA, and Mexico, recently explored the UK meat Market production and potential trade partnerships from 11 to 16 July. This comes amid a growing international appetite for high-quality, sustainably produced UK meat products.
The expedition featured immersive visits to local farms and processors, with attendees gaining firsthand insights into the UK’s high-quality meat production. The visitors also had the opportunity to engage with farmers at the Great Yorkshire Show on 12 July. Furthermore, the itinerary encompassed a business match-making event, encouraging direct interaction between overseas buyers and leading UK meat export companies.
This visit arrives in the wake of the recently launched export strategy titled ‘Beyond Borders.’ The initiative’s overarching goal is to increase market accessibility, amplify export sales, and inspire more businesses to enter the realm of international trade.
UK red meat exports achieved a milestone last year, hitting record values of $1.7 billion. With global meat consumption anticipated to expand by 1.8% from 2023 to 2024, the potential for the UK meat industry seems promising.
Jonathan Eckley, Head of International Trade Development, stated, “Exports is a key pillar in AHDB activity and we have listened to our levy payers telling us how much they value our export development work. This successful inward trade mission will help develop important relationships with buyers in key markets. There is a growing global appetite for our high-quality produce, and now is the time to help maximize the opportunities for UK beef, lamb, and pork.”
“It was our pleasure to welcome our international visitors to the Great Yorkshire Show where they had the chance to find out directly from producers themselves about our high-welfare, environmentally sustainable, traceable food production in the UK, enhancing their knowledge and the reputation of our agri-food products in overseas markets,” he added.
Export development, a strategic objective, is focused on fostering further opportunities for the red meat and dairy sectors. This commitment has been further outlined in the region-by-region analysis ‘Prospects for UK agri-food exports,’ launched earlier this year, examining the possibilities and challenges of global trade.
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