Nestle Pakistan has set a $50 million export target by 2030, aligning with the government’s vision to bolster foreign reserves. Announced at the ‘Limitless Possibilities’ ceremony on Wednesday, the company shared its plan to expand exports, generating $23 million in revenue from 26 countries in 2024 alone.
Federal Minister for Industries and Production Rana Tanveer Hussain praised the company’s progress, stating, “As Pakistan progresses towards economic growth and recovery, the importance of exports cannot be overstated. Given the scale of Nestle’s global operations, we anticipate further export growth from Pakistan in the coming years.” He noted that Nestle’s strategy directly supports the government’s aim to increase foreign reserves.
Nestle Pakistan CEO Jason Avancena highlighted the company’s 35-year commitment to the country. “We are dedicated to being a positive force in the country’s value chain by boosting exports and earning foreign revenues for Pakistan,” he said. Avancena mentioned that Nestle’s products now reach mainstream channels worldwide, partnering with Costco in the US, Sobeys in Canada, and Sainsbury’s in the UK.
Swiss Embassy’s Charge d’Affaires in Pakistan, Claudia Thomas, commended Nestle’s contributions to Pakistan’s economic growth.
Nestle’s exports benefit from digital marketing and strong trade activations. Brands like Fruita Vitals, Everyday, and Milkpak Cream are now available across Europe, North America, the Middle East, Central Asia, and East Asia, with key destinations including the US, UK, Canada, UAE, Australia, and countries in Africa and Asia.
Celebrating 35 years in Pakistan, Nestle has invested Rs2 billion in renewable energy, launching solar power and biomass boilers at its sites. The company sources over 90% of raw and packaging materials locally, including 420 million litres of milk, 7,500 metric tonnes of wheat and rice, and 50,000 tonnes of local fruits, underscoring its commitment to local procurement and sustainability.
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