Pakistan’s exports of sports goods to China experienced notable growth in the first 11 months of 2024, with basketballs, footballs, and volleyballs worth $10.7 million shipped to the Chinese market. This marks a 6.68% increase compared to the same period in 2023, according to data from China’s General Administration of Customs.
The increase underscores Pakistan’s rising reputation as a hub for high-quality sporting goods and reflects the deepening economic collaboration between the two nations.
Renowned for its skilled artisans, Pakistan has long been a global leader in producing premium sporting goods such as footballs, basketballs, and volleyballs. The city of Sialkot, in particular, is celebrated for its exceptional craftsmanship. However, despite this legacy, limited access to international markets has historically impeded the industry’s growth.
China’s position as the world’s largest manufacturing hub and a growing market for sports goods offers Pakistan a significant opportunity to expand its reach. With advanced technology, a vast trade network, and a burgeoning economy, China provides an ideal platform for Pakistan to scale its exports.
Sheikh Mohammad Shariq, chief representative of the National Bank of Pakistan in China, attributes the rising demand to a health-conscious middle class and government-backed fitness initiatives in China. These factors have created a robust market for sporting goods, including Pakistani footballs, basketballs, and volleyballs, which are gaining popularity in schools and professional leagues.
China’s grassroots sports programs and preparations for hosting major sporting events have further boosted the demand for high-quality equipment. Shariq highlighted the role of the China-Pakistan Economic Corridor in strengthening trade ties and providing a framework for continued growth in bilateral commerce.
Pakistan’s sports goods industry is evolving from traditional designs to innovative, diverse products that cater to the demands of global sports enthusiasts. “We are breaking away from conventional designs to attract a broader audience,” said Sony Iqbal, Chairman of the Small & Medium Enterprise (SMEs) Association in Pakistan.
Mohammad Ahmed, a prominent exporter from Sialkot, noted that investments in modern machinery and training programs have positioned Pakistani manufacturers to meet global standards. “The growing demand for our sporting goods in China validates our efforts and inspires us to explore other international markets,” Ahmed added.
Industry leaders are optimistic about sustained growth as Chinese companies increasingly value the reliability and craftsmanship of Pakistani products, paving the way for stronger trade relations and a more prominent role for Pakistan in the global sporting goods market.
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